About Us

 About Us

The experience that helps you recruit, refine, retain.


One of the toughest challenges facing the automotive retail sector today is not only recruiting the right, most motivated and enthusiastic individuals to build your team but retaining them. Finding ways to satisfy their ambitions and personal growth at the same time protecting your investment.


This is where Captura Automotive can help.


Our unique three-stage process ensures that we not only find you the right candidate to suit your team but that we continue to develop them. To refine their skills and satisfy their motivations, crucial steps in retaining their services.


If you want to capture the best talent, trust Captura Automotive.

It’s the model the automotive industry has been waiting for.


Captura Automotive specialises in all aspects of automotive retail recruitment services, coaching, training and process improvement across the UK and are part of the Captura Resourcinggroup of companies.

The business is headed up by Diane Williams an automotive specialist with over 20 years’ experience encompassing finance and insurance, franchise development, corporate sales, dealer process improvement and training. Diane uses her coaching skills to offer a unique training delivery style as well as bespoke one to one and team coaching programmes.


It’s this breadth of experience that will help you to recruit, refine and ultimately retain the services of the highest quality candidates.


Diane Williams


Diane has worked within the Motor Industry since graduating in 1996, initially with Ford Credit Europe and Ford Motor Company. She holds a professional certificate in coaching and mentoring which is accredited by both the ILM (Institute of Leadership and Management) and the EMCC (European Mentoring and Coaching Council).


Diane has worked in a variety of roles, including dealer franchise development and process improvement, corporate sales and all aspects of finance and insurance. Projects have included a secondment to Ford Credit France based in Paris, all aspects of dealer training and product launch training and designing comprehensive programmes for start up dealers.


Since leaving Ford in 2009 Diane has been working in automotive sales training, applying her own progressive and creative approach. She has worked with a variety of different networks incorporating both volume and prestige dealer groups, delivering comprehensive sales and leadership development training. She has also been responsible for finance and insurance training including commercial vehicles and business to business.


Diane fully understands the demands that automotive retailers have on their sales staff and with over 20 years experience working alongside and training dealership personnel, she has an excellent insight into the qualities, skills and personality traits required to work in a variety of different retail environments.


Diane fully recognises that certain types of sales/management professionals will excel in certain types of business structures and sales processes and believes that matching the individual to the business is just as important as a good track record.


Diane passionately believes that her interventions should deliver measureable benefits to the individuals and their businesses. Diane’s enthusiasm, energy and commitment to results-delivery and consummate professionalism are qualities that she brings to her clients and the Captura Automotive team.


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(c) 2012 Captura Automotive, [Captura] Resourcing Ltd Telephone: +44 (0)1625 668720 Contact: diane@capturaautomotive.co.uk